Description:
We are Pro Athlete, Inc. We are an eCommerce company that specializes in creating a World Class customer and employee experience and we happen to sell sporting goods and apparel through various online platforms such as JustBats, JustGloves, JustPaddles, and Turnstyle. We have a Major League caliber culture, we have a passion for what we do, and we love to have fun. No, really, we LOVE TO HAVE FUN!
Alignment with our Core Values is a must! Please do not apply if you don’t believe in our Core Values or don’t plan on living them out to their fullest. We receive a lot of applicants, so do your best to separate yourself from the rest. Do something to “wow” us and get us excited about the potential of you joining our team!
How We Play the Game:
- We live out our Core Values
- We have genuine curiosity
- We are operationally predictable with no surprises
- We have each other’s backs
- We create a drama-free work zone
- We stay connected
- We hold each other accountable
- We put our pride aside
- We take the high road
Essential Roles & Responsibilities:
- Develop and implement the overarching brand strategy and vision for all private label and retail e-commerce brands, setting and enforcing the brand guidelines and guiding the vision for each brand.
- Align creative efforts with consumer insights and market trends.
- Work with in-house marketing team to create or refine each brands’ customer persona - helping to determine who the customer is and what products they want.
- Partner with senior leadership to ensure brand strategies align with organizational goals and resonate with target audiences.
- Lead creative teams, including designers, photographers, videographers, copywriters, and external agencies, providing clear direction and feedback.
- Oversee the creation and assist Creative Team with the approval of all customer-facing content, ensuring brand consistency across email, social, web, video, print, packaging, and advertising.
- Monitor the visual and tonal representation of all brands across channels.
- Collaborate with Product Development on high-level product design and concepting to ensure brand cohesion and product creation that meets the needs of desired customer base.
- Serve as the final arbiter of brand voice, ensuring that all content is aligned with the established brand narrative.
- Anything creative and brand-related that the customer sees would fall under this role’s domain.
- We will lean heavily on this role to help craft each brands’ story, identify the customer base, and will rely on them to ensure that all creative efforts moving forward align with that narrative.
- Willingness to wear multiple hats on the creative side.
- Other duties as reasonably assigned.
Education/Experience:
- Bachelor’s Degree in Marketing, Graphic Design, Art, Photography, related field, or equivalent experience
- 5+ years graphic design experience, preferably in a leadership role
- 2+ years experience in eCommerce, private label and/or retail preferred.
- Experience working with photographers, videographers, graphic designers, stylists and comfortable directing your own photography and video.
- Experience with packaging design is a plus but not essential.
- Experience with the full Adobe creative suite
- Attention to detail and highly organized.
- Understanding of lifestyle apparel landscape and appreciation for the relationship between sports and apparel/products.
- Understanding of AP Style Guide is a plus but not necessarily essential.
- Shopify experience is a plus but not essential.
- Baseball and pickleball knowledge/experience is preferred.
All Jobs at Pro Athlete Require:
- Core Value alignment. Our Core Values are the driving force behind how we do business.
- Self-driven work ethic. You must be a self-starter who is resourceful, loves taking initiative and seeing things through to completion.
- Genuine curiosity and the desire to learn. We are ever-changing and need employees who are innovative and adaptable.