Description:
The Responsibilities:
Strategic Capability and Design Expertise
- Blends understanding of cultural context, competitive landscape, consumer insights and business strategy specific to assigned brands to advise which creative ideas are on-brand and on-brief.
- Applies design training and experience to help guide creative assessment and drive optimal aesthetic and effective creative solutions.
- Brand World development process lead, creative director and perennial brand steward
- Execution of day-to-day brand asset management, including packaging design and general oversight of correct and consistent brand application across all consumer touch points.
- Cross-functional collaboration, helping solve design challenges across a variety of formats while maintaining consistency throughout.
People, Process and Project Management
- Facilitates open dialogue with cross-functional teams including, but not limited to, Project Management, Sales Planning, Legal, R&D and creative agencies to ensure that budgets, timelines and resources are in alignment throughout the course of a project.
- Partners with Brand Managers to decide which agency is best suited for the work based on talent and cost considerations.
- Guides the crafting of the Creative Brief as well as all consequent creative reviews and presentations to ensure focused design solutions are based on objectives.
- Partners with Graphics Specialist to evaluate projects at each stage of production with a critical eye for maintaining design intent through production, considering effective and appropriate use of color and substrate limitations.
- Responsible for identifying timelines and tracking progress for the design development of all packaging projects
The Other Qualifications:
- Bachelor’s degree in Graphic Design or equivalent experience with 8+ years as a hands-on designer
- Experience in the consumer products industry.
- Strong presentation skills as well as emotional intelligence and professional communication are essential, as well as a high level of collaboration, process management, business partnering skills and integrity.