Associate Shopper Marketing Manager

Description:

As an Associate Shopper Marketing Manager for the Nutrition Business Unit, you will extend the Nutrition Business Unit’s “Force for Good” strategy and marketing plans to key grocery retailers across Eastern US, including Ahold Delhaize, Wakefern and Publix. You will work with cross-functional partners to develop fully integrated Shopper Marketing (SM) plans to drive profitable volume & build equity of Unilever brands such as Hellmann’s, Knorr, Maille and Sir Kensington. You will analyze, measure and optimize shopper marketing plans by understanding business results, shopper dynamics industry insights. The ability to identify retail-specific business building opportunities will help set the strategy to drive efficient and effective programming, across both traditional and omni-channel levers.

Who You Are & What You’ll Do
 

• As a member of the shopper marketing team, you will focus driving thought leadership and strategic thinking as you work with Nutrition brand teams, sales teams and customers develop to execute world-class omni- solutions and shopper marketing plans. These plans should deliver on the brand Jobs-to-be-Done as well as customers’ unique positioning to fit the objectives of that retailer. Programs should drive category growth, promote cross-category conversion & be profitable for both Unilever & the customer.
• Responsible for all SM field-based programs from start to finish including annual planning, writing agency briefs, customer presentations, overall agency guidance, creative reviews, and program evaluation.
• Develop strong relationships with key marketing contacts at retail partners, as well as Unilever Sales team, to deliver against brand/portfolio objectives.
• Evaluate key Shopper Marketing programs 90 days post program completion. These findings/recommendations will provide comprehensive view of the program performance, return on investment value, sales results and include relevant market information to help optimize future programming.
• Strong communication with Unilever Nutrition brand teams to ensure alignment to brand/category Jobs to Be Done, to educate brand teams of key retailer strategies and initiatives, and to share post-program analysis/implications.
• Manage agency partners to ensure delivery on requirements outlined in briefs and effective fulfillment of all account management responsibilities (i.e. program & financial management).
   

You’re a dot connector: Working on the Shopper Marketing team with great brands requires managing a diverse set of internal and external stakeholders, we need you to ensure the right dots are connected inside and outside the company (3rd parties, agency, customer, CPG’s).

You love to win, and have fun doing it: Working directly with customers and brands you’ll find creative solutions to continue to drive Unilever businesses in the constantly changing competitive landscape.

You’re a storyteller: A critical element of our plans is the art of compelling storytelling as means to educate, inspire our retailer in support of our campaigns. We need your creativity to build and deliver compelling stories.

You’re a changemaker: This is an integrated role where you can fully embrace a connected for growth mindset and work on both short and long term strategies. You’ll work on innovative solutions that will change our shopper’s behavior.

You’re a culture & change champion: Think differently – these are ever changing, competitive times with brands in a unique environment.

What You’ll Need To Succeed
 

• Undergraduate degree in Marketing, MBA a plus with 3-5 years of experience in development of brand business objectives and marketing strategies.
• Demonstrated knowledge of the consumer packaged goods industry, retail channels and account specific marketing
• Strong communication & influencing skills
• Understanding of promotional tactics, process flow, execution and fulfillment processes.
• Experience in digital marketing and understanding of consumer behavior in this space
• Creative thinking to approach things differently than historical plan
• Strong communication and influencing skills
• Attention to detail, planning and preparation.
• Highly organized; able to multi-task and communicate with numerous touch points
• Able to identify and present new opportunities to Customer Development, Nutrition Leadership and our customers
• Ability to fully collaborate with multiple stakeholders; is driven to achieve mutual objectives as one collective team