Description:
The Account Executive is focused on the daily management of nightlife and retail consumer engagement programs in market. Attention to detail is fundamental, and the implementation of controls, process, policy, and compliance is essential. This position supports all aspects of activity in market and reports to the Market Manager. The person in this role must be comfortable working with the marketing and promotions of wine and spirits products.
Primary Responsibilities:
- Responsible for recruiting and managing top quality Educators and Influencers for event execution in market
- Train staff on brands, programs, consumer engagement, and execution excellence
- Manage staff pools to ensure core teams support the volume and business needs
- Manage point-of-sale coordination and warehouse management for all local event activity
- Ensure proper coordination, kitting, and utilization of POS
- Enter, maintain, and review event data in all relevant activation platforms
- Ensure all event reporting is entered accurately and timely into the online database
- Mange staff payroll and expense processes as well as personal Travel and Entertainment expenses
- Knowledge and firm understanding of local state alcohol laws and regulations relative to state sampling laws and promotional activity
- For quality control purposes, attend, monitor, and evaluate events. Make recommendations to improve quality of events
Qualifications
- 3-5 years in field / promotional marketing
- Strong communication and problem-solving skills
- Strong organizational skills
- Promotional experience in Wine and Spirits is preferred
- Able to effectively source candidates to ensure a match to the position/organization
- Proficient in Microsoft Excel, Word, PowerPoint, and Outlook