Associate Director Of Strategy

Description:

We are looking for a talented strategist who is passionate about helping people make healthier decisions around substances including cigarettes, vaping, and cannabis. You will be experienced at leading strategic projects, working with client service, creative directors and research leads to develop a plan, gain client alignment and build out strategic approaches. You will understand the need to drive tangible, measurable results.
This role is all about determining the right audience, the right message for that audience, and inspiring creative teams to make great, effective work. To be successful in this role you’ll need to have end-to-end experience from initial data digging, developing briefs, presentations and longer form papers; incorporating comms plans, leveraging measurement and analytics, and guiding both research and creative along the way.


Day-To-Day Activities:
Strategic Development

• Develop strategic positionings for public health brands, and see that strategy across all campaign elements, analytics and evaluation
• Determine behavioral health outcomes / goals for our campaigns
• Develop clear, succinct creative briefs, decks and papers
• Outline messaging architecture - what a brand will say over time

Research Partnership

• Use a combo of quant research and cultural trends to tell a story
• Participate in focus groups and help define learnings / recommendations
• Clearly outline qual and quant research needs
• Delve into quant trackers & data to find the hidden gems that can prove your theories

Creative Partnership

• Inspire and guide creative teams based on strategies listed above
• Provide insights, facts and ideas for the team to work with as necessary
• Ensure brand & assets are on strategy and appropriate for our audiences, behaviors and clients

Comms Planning Partnership

• Work with comms planners to integrate comms frameworks and messaging
• Collaborate on campaign objectives and KPIs
• Partner and connect the dots cross-channel, to ensure the development of cohesive communications plans, strategies, and programs

Collaboration & presentation

• Work with, partner with and inspire across teams
• Meet with clients to listen, present and discuss strategic pov
• Present and discuss work both internally and externally

Required Qualifications:

• 10 years relevant experience .
• Ad agency experience preferred
• Extensive writing experience to guide creative teams
• Experience presenting to and talking with clients
• Ability to learn about & understand a wide range of points of view