Description:
Primary Duties & Responsibilities
Recruitment Planning and Implementation
- Collaborates closely with associate deans, academic directors, and program chairs to develop comprehensive enrollment plans for both undergraduate and graduate programs, and implement and assess recruitment strategies to meet/exceed the objectives of those plans.
- Partners with faculty and program chairs on all aspects of the recruitment, admission, and yield process, featuring faculty prominently in all stages of the process, ensuring a broad understanding of each respective program.
- Serves as the primary point of contact for directors and program chairs. This includes, maintaining a proactive line of communication regarding regular admission updates, data reviews, website changes, and responses to specific student inquiries.
- Collaborates with academic leadership on the development and implementation of recruitment strategies for new academic programs.
- Maintains an understanding of the competitive landscape for Sam Fox School graduate programs to include knowledge of key competitor and aspirant program offerings; and recruitment and messaging tactics; developing recommendations to maintain and enhance the market competitiveness and relevance of Sam Fox graduate programs.
Outreach and Cultivation
- Develops strategic partnerships with faculty, academic directors, administrative offices, alumni, business and industry leaders in order to develop and execute pipeline building to advance enrollment success.
- Represent the Sam Fox School at regional, national, and international recruiting events, both physical and virtual.
- Works with the Sam Fox School communications team and program chairs to contribute to the development of personalized marketing collateral, web content, and targeted social media advertising campaigns in support of student recruitment and yield.
- Coordinate with the Sam Fox School communications team and external vendors for design and purchase of promotional items and marketing materials.
Oversight of Admissions Operations
- Manages all aspects of the admissions office operations, including development of policies, processes, and procedures related to recruitment and enrollment, such as data management, application processing, use of recruitment databases, etc.
- Ensures accurate application file and review movement across multiple reviewers resulting in timely release of applicant decisions in order to meet application through enrollment targets. Consistently review funnel conversion rates to remain on target to meet enrollment objectives.
- Responsible for the implementation and oversight of technology for the admissions process and serves as the school’s liaison with the University Slate team. Optimize the use of the Slate CRM system for efficient, customer focused communication and application processing.
- Reviews and develops business practices and organizational changes to improve processes and workflow.
- Routinely analyze and report ROI for strategies/initiatives and recruitment funnel key performance indicators; measure and monitor conversion rates, application rates, yield, etc.
- Monitors admissions budgets and expenditures to ensure fiscal responsibility and adherence to University policies.
- Provides input to the Scholarship/Fellowship Committee regarding financial aid allocations.
Supervision and Volunteer Coordination
- Recruits, trains, and supervises core recruiting and admissions staff members.
- Role model best practices for communication, supervision, and program management for direct and indirect supervisees.
- Ensures quality customer service to all internal and external stakeholders.
- Coordinates volunteers assisting with recruitment efforts both on-campus and offsite. Volunteers may include faculty members, students, alumni, and other friends of the Sam Fox School.