Description:
Dow Jones is seeking an Associate Director, Paid Media to lead the strategy, management, and optimization across Search, Social, Display, and Programmatic campaigns for Barron's and MarketWatch.
As Associate Director, you will manage a team of digital growth marketers and oversee all in-house paid media operations dedicated to acquiring Barron's and MarketWatch subscribers. Barron's covers U.S. financial information, market developments, and relevant statistics, while MarketWatch provides financial information, business news, analysis, and stock market data.
You will report to the Senior Director, Paid Media and work cross-functionally with teams across the marketing organization including, but not limited to, Acquisition, Engagement, Retention, Brand, and Audience.
You will work on-site in our midtown Manhattan office 3 days each week.
You Will
- Manage a team of 3 managers and associates.
- Oversee and drive the holistic strategic vision of in-house media campaigns across Google, Bing, Meta, X, LinkedIn, and Snapchat for Barron's and MarketWatch.
- Optimize media spend of ~$10M across platforms and markets to increase audience reach and maximize acquisition volume.
- Develop, test, and share performance results with Acquisition and Creative teams to inform direction on creative offers, etc.
- Implement measurement strategies to drive incrementality and improve efficiency.
- Partner with Newsroom, Brand, and Acquisition on marketing initiatives to develop a full-funnel media strategy across platforms.
- Work with the Marketing Audience team on implementing new MarTech and advancing Paid Media reporting.
- Present Paid Media strategy and performance to key stakeholders and SLT within the Performance Marketing team.
- Support Senior Director, Paid Media in evaluating the overall value (costs, benefits, competitive analysis) of each tech platform as well as proposed opportunities to execute and expand on the relationships.
You Have
- The willingness to work in our midtown Manhattan office 3 days each week
- 10+ years of experience working in a digital media-based role.
- Experience managing an annual budget of at least $6 million to $9 million.
- Experience managing a team and working with several cross-functional partners.
- Expertise of media buying on Google, Bing, Meta, X, LinkedIn and Snapchat.
- In-depth experience with G-suite tech stack (GA4, DV360, CM360, SA360).
- B2C subscription marketing experience is preferred.
- App acquisition experience is preferred.
- A bachelor's degree in marketing or business administration is preferred