Description:
The Associate Director - Paid Media position plays a key role in delivering exceptional media campaigns and is responsible for delivering best in class paid media products. You'll partner with brand Consumer marketing teams to determine customer insights, appropriate channels, media buying targets, media spend levels and appropriate metrics/KPIs for measurement. The Associate Director - Paid Media specifically determines the media strategies, determines the right vehicles, establishes media spending levels by channel, flighting strategies, communication levels and measurement by tactic. This position oversees all consumer media, from strategic planning, tactical planning, to execution and post buy due diligence.
Responsibilities
- Together with the respective Media Director, set the vision for brands' media strategy and guide the organization to navigate the complex and changing media environment
- Develop a portfolio strategy, manage media plans across various franchises, identify areas of opportunity for each brand, and cohesively and clearly set media strategy for multiple brands in the same category
- Bring deep expertise in all paid media channels (offline and online) and apply media learnings and best practices across the enterprise
- Responsible for managing franchise media budgets and partnering with Marketing, Finance and MABI to develop media plans including quickly developing scenarios based on budget fluctuations to help inform launch plans and business discussions with senior leaders
- Lead and influence decision making across functions (Marketing, Analytics, Digital Lab) by developing data driven media strategies
- Successfully build relationships with internal stakeholders within Marketing, Finance, Digital Lab and CA&O
- Analyze franchise competitive marketplace data on a consistent basis to provide recommendations for brand implications/action needed
- Lead media agency to ensure successful launch and executions of all campaigns, drive innovation, and move the businesses forward
- Lead Media Manager(s) including training, coaching and mentoring them
- Challenge the status quo to advance media presence and prepare for the future
- Simplify complex concepts to influence and create organizational change that foster tangible business impact
- Consistently improve processes, media product, drive effectiveness and efficiency to ensure best in class internal media operations as well as with our external media agencies
- Represent to external media partners to foster relationships that lead to first looks, added value and direct connection to resolve any issues quickly
- Exhibit good business judgement and make sound business decisions
Qualifications
- College degree with 10+ years of paid media experience in both planning and negotiating media. Experience with paid media in the pharma industry and/or client-side experience is a plus
- Expertise in translating business and marketing goals into media goals, strategies, tactics and provide recommendations to internal stakeholders
- Ability to manage multiple media plans, vendors, projects, and internal stakeholders simultaneously, with high attention to detail and deadlines and compliance to departmental and Company processes