Associate Director

 

Description:

Responsibilities of the Associate Director of Athletics for Media and External Relations include:

 

• Planning, directing and coordinating creation and distribution of communications about BSU athletic

teams, competitions and athletes through in-game statistical data collection, text, photography, audio

and video via email, social media, in-venue screens, the athletics website, and outside media.

Ensuring high-quality facilities, equipment, technology, and timely information, and other support at

BSU athletic events as needed for media and employees of competing teams.

Percent of Time: 60%

• Developing, maintaining and implementing a comprehensive, annual marketing and communications

plan for BSU Athletics, including ticket sales, acquisition of business sponsorships, and an ongoing

program of free and paid promotions and marketing through digital, print, and broadcast media, as well

as special programs and events.

Percent of Time: 20%

 

• Leading the development of athletic ticket sales and business sponsorships and advertising to provide

revenue in support of athletic programs.

Percent of Time: 10%

• Consulting with the Director of Intercollegiate Athletics and others on strategic communications, crisis

communications, and reputation management for BSU Athletics.

Percent of Time: 5%

• Developing and managing the Athletics Marketing and Communications budget, including media

sponsor partnerships.

Percent of Time: 5%

Minimum qualifications for this position include:
A Master’s degree plus three (3) years of experience leading a comprehensive program of athletics

communications and marketing on behalf of a college or university is preferred, though a Bachelor’s

degree plus five (5) years of described experience is required.

• Outstanding verbal and written communication skills.

• Ability to supervise, direct, and instruct direct reports, including full-time staff, student workers, and

game day volunteer staff.

• Knowledge of live Internet broadcasting, including knowledge on the setup and configuration of both

hardware and software needed to deliver live audio and video broadcasts, as well as working knowledge

of modern live, in-stadium video and audio production.

• Knowledge of data entry and manipulation in statistical software customized for use in college athletics.

• Knowledge of professional desktop publishing and graphic design software.

• A demonstrated commitment to the principles of diversity, equity, inclusion, and anti-racism.