Description:
As Associate Director, Planning, you’ll support the vision and strategic plan for the account, ensuring success across Work Quality, Client Relationships, Financials, and Team Health. You’ll play a key role in planning and executing media strategies integral to their business success and launch industry-leading work that propels the business forward.
Responsibilities
- Oversee the day-to-day management and communication of media plans for designated client from ideation to delivery
- Lead communication and relationships with internal agency specialty teams and creative partners
- Ensure the strategy and audience insights are funneled down into the tactical media plan
- Ensure accuracy of all client deliverables
- Ensure measurement and learning agendas are implemented within the media plan and delivered to the client
- Lead day to day communication and relationship with investment teams to identify the right channels and partners to execute the media plan
- Responsible and accountable to the implementation of media plan and deliverables, driving relationship with internal teams and partners including strategy, buying, analytics and SBUs
- Responsible for development of the media plan, making strategic ideas come to life in partnership with cross functional partners (i.e. SBUs, buying team, analytics, etc.)
Required Skills & Experience
- Strong institutional knowledge of media planning principals
- Build strong collaborative relationships with cross functional partners, internal teams, and stakeholders
- Comfortable exploring new technologies, platforms and approaches to push the needle on big ideas
- Ability to manage both upwards and downwards to ensure cross team communication
- Ability to speak/present to both junior and senior level clients
- Strong presentation skills
- Proactive approach to problem solving
- UM does not require candidates to have a college degree