Description:
The Specialty Business is focused on specialty generics and branded specialty products across the key therapeutic areas of endocrinology, MS, and respiratory. Key cross-functional partners include Marketing, Account Strategy, Account Management, HEOR, Distribution, Patient Services, Pricing, Insights & Analytics, Government Pricing, Medical, Finance, Global marketing/medical, Government Affairs.
As the Associate Director of Market Access Strategy for Oncology you will be a core member of the Branding Management Teams. Your responsibilities will include, but are not limited to:
- Life Cycle Management of in-line products to evolve Market Access Strategy and Pricing & Contracting for products entering maturity
- Using market experience to provide commercial assessment for new product opportunities, primarily specialty generics and retail branded/biosimilar products
- Analytical considerations required to develop the Market Access Strategy, including developing and executing profitable business development and contracting approaches
- Leading cross-functional collaboration in the design of in-line products and near-term launches and working with global colleagues for mid & long-term launches
- Create value proposition (including messaging, pricing, contracting) and segmentation for Payers/Specialty Pharmacy stakeholders to maximize reimbursement and formulary access
- Integrate personal knowledge of access dynamics, data, market insights, and field/account feedback to deliver on overarching Brand Plan via access levers, including payers, channel, GPOs
- Enhance and contribute to organizational understanding of market dynamics, risks and competitor behaviors and impact of business segment (WHS, GPO, Clinics, Hospitals, Payers) decisions and actions influence the commercialization of Biopharma products
- Accountable for the design, development, and approval of financial model for all business segments and define critical contracting terms, and operational processes to support contracted sales