Associate Digital Marketing Manager

Description:

Chewy is looking for an Associate Digital Marketing Manager to join our team in Boston, MA. In this role, you will collaborate with multiple teams across Marketing, as well as our external partners at Meta, Snapchat, TikTok, and other platforms to ensure that we are meeting our ecommerce acquisition and customer development goals.

The role’s primary focus is the execution of large-scale social media buys through data-driven customer segments, advanced behavioral targets and tailored creative. Joining a team of platform experts who are in ad platforms every day, the role includes media planning, campaign set-up, day-to-day campaign management, monitoring bids/budgets/ad set performance, and optimizing against our target KPIs. The ideal candidate is relentless, data-driven, creative, and thrives in a fast-paced environment. This role sits within our high-performing, metrics-driven performance marketing team that works collaboratively on strategies to drive new customer acquisition. We are looking for someone who is equally passionate about marketing technology, data analysis, platform function, audience segmentation, and creative strategy.

What You'll Do:

• Execute and analyze campaign performance, identify trends and proactively recommend opportunities for improvement at a daily cadence

• Constantly analyze, experiment, and iterate to improve performance and uncover new opportunities while keeping up to date with social trends
• Leverage platform bid automation to drive direct response performance of new customer acquisition
• Utilize relevant 1st and 3rd party audience segments and recommend tailored creative and landing page experiences for testing
• Execute structured A/B tests around creatives, audiences and bid strategies
• Efficiently and effectively manage day-to-day problems and communicate effectively in difficult and time-sensitive situations. Understand when (and why) to escalate issues
• A/B tests around creatives, audiences and bid strategies

What You'll Need:

• Bachelor’s Degree or equivalent experience
• 3+ years of experience in paid social marketing in an agency or ecommerce setting
• Experience with social media networks, particularly Meta and TikTok
• Experience with analytics platforms like Google Analytics
• Intermediate experience with Microsoft Excel
• Strong analytical and communication skills (written and verbal)
• A tenacious attitude for learning and taking on new challenges, and a self-starting mentality with the ability to problem solve and seek out help when needed
• Demonstrable organizational skills, and ability to work independently with a backlog of projects and tasks that requires ability to prioritize and multi-tasking
• Strong attention to detail
• A strong, positive, and pro-active attitude
• Position may require travel

• Office visits are flexible, but expect to be in 1-2x per week.