Associate Cmi Manager

Description:

Who you are and what you’ll do:

• Become an indispensable business partner with the brand teams, innovation leads, performance teams

• Deliver on key social business analytics briefs across US brand teams. A wide range of insights deliverables from audience insights, social listening, search insights, ratings & reviews analyses, campaign tracking, competitive insights analysis, passion points

• Driving Others Say Insights: leading research, being part of OKR teams that are driving specific Others Say objectives

• An integral member of the Global B&W Trends workstream

• Delivering local trends to the broader US team

• Fostering a close connection and working relationship with global PDC partners, analysts, tools team

You’re a dot connector: beyond observing what people are posting/sharing and analyzing data, you have a curious nature and interest in understanding how and why consumers use our categories and brands and are creative and scrappy using multiple inputs to find the whole story.

You’re a story teller: who can help others see the possibilities, distilling various data sources into one clear story to provoke action. You’re comfortable with numbers and appreciate analytics to help tell a story.

Key Behaviors:

• Critical thinking and problem-solving skills. With a lot of data sources, tools, and partners – you’ll need to adeptly navigate the best way to answer research briefs, manage expectations, and deliver actionable insights

• Passionate about trends, social media, technology, beauty

• Up to date and knowledgeable on the latest apps, tech, trends, etc.

• Innately curious – asking questions, understanding the why, linking to business impact

• Collaborative – working together with global PDC, brand teams, digital hub teams, Others say

• Data savvy- ability to analyze large sets of data, interpretating said data, visualizing data, presentation skills, bringing to life insights to action

• Project Management skills – managing relationships with global PDC analysts, enlisting additional data support to meet timelines, understanding how to brief, give feedback, lead timeline and deliverables

Professional skills and experience

• 3+ years of experience in market research, media measurement, social analytics

• Mastering qualitative & quantitative research techniques, with experience in-market data analysis

• End to end project management with agency partners

• Familiarity with data sources a plus: Circana (IRI), Numerator, Kantar, Mintel, Euromonitor

• Ability to turn complex to simple and understandable for non-tech audience

• Excellent engagement, presentation, and communication skills

Required demonstrable Personality.

• Professional, fact-based rather than fact-filled

• Curiosity and strong attention to detail

• A positive attitude and can-do outlook, self-motivated