Art Director

Description:

Marketing & Communications - Marketing
The Company
Prudential Financial (NYSE: PRU), an industry leader in financial services for more than 140 years, is on a journey to become a higher growth, more nimble company - expanding access to investing, insurance, and retirement security for more people across the globe. We provide a wide array of financial products and services, ranging from individual life insurance, retirement, and annuities to asset management. With over $1.6 trillion assets under management and office presence in 20 countries across 5 continents, we help customers world-wide develop strategies for growing and protecting wealth.
The Business
Prudential’s Marketing Organization is integral to the growth of the company, driving deep understanding of customers and delivering experiences that achieve exceptional business outcomes. Come be part of a diverse team of marketers who are passionate about putting customers at the center of everything we do and making their lives better by solving the financial challenges of a changing world.
The Team
The USB Creative Team is a highly collaborative environment where fast, exceptional work is mandatory. The USB Creative Team is fully aligned to helping the US Businesses achieve their goals. You will need to be as passionate about solving business problems and achieving business goals and objectives as you are about doing award-winning creative work.
The Role
We’re looking for a smart, energetic, conceptual Art Director who is capable of handling multiple tasks and deadlines in a fast-paced in-house creative environment and who wants to have a real impact. You must be relentless about asking questions and eager to work with clients to pitch and defend the work. In this role, you will be responsible for creating innovative solutions for B2B and B2C markets. This position will be part of the USB (US Businesses) Creative Team and will support one or multiple U.S. businesses (Group Insurance, Retirement Strategies, Individual Life Insurance, and Prudential Advisors/Retail Advisory Services).
In this role, you must possess a sophisticated aesthetic sense that works across multiple digital and print media, a dedication to innovation and a love for the convergence of design and technology. Our ideal candidate will have a portfolio of work that combines strong concepts and usability with an engaging storytelling experience. Reporting to the business creative lead, this candidate will lead the design of a wide variety of projects and be tasked with guiding the design of associate art directors and external vendors. While this position will not currently have direct reports, it may in the future, so prior management experience is helpful. There must be a focus on bringing our Business Partners’ sales and marketing goals to life in the most engaging ways possible to help drive business results.
Responsibilities include:
Collaborate with Strategy, Writers, Project Managers, Production, UX and Development to conceptualize, design, and refine Marketing assets including digital, email, print, data visualization and video/animation.
Develop/lead junior design talent and offshore design resources.
Demonstrate the ability to effectively interface with internal requesters/partners, to ensure all work is on brief
Stay up to date on industry trends and new technologies. Leverage industry best practices for creation of materials.
Embrace a continuous improvement mindset, applying learnings from past programs to ongoing work
Share accountability for the success of the work product as measured by program KPIs.
This role is open to Hybrid or Virtual candidates.
Your Expertise
What you’ll need to succeed:
Bachelor’s degree in Graphic Design, Multimedia/Motion Graphics/3D or related discipline from an accredited college or university is required
5-10 years of digital and print design experience
Experience in financial services, life insurance, annuities and advanced or institutional markets is helpful but not required. The desire to learn all of these areas, however, IS required
Prior management experience is helpful, but not required
Ability to develop strategically based conceptual ideas and execute against them to create innovative digital/multimedia solutions in a highly collaborative environment
Understanding of best practices in motion graphics, 3D, web design, email and user interface/information architecture conventions, brand identity and print/advertising design.
Superb information design abilities
Strong problem-solving skills and excellent verbal and written communication skills
Impressive portfolio demonstrating concept work across a range of platforms
Understanding of the latest design trends, an interest in exploring and pushing creative boundaries and the ability to think about design beyond the screen and print
Ability to balance great design with short deadlines
Must be able to work both independently and collaboratively with writers, developers, planners, strategists, other team members and business partners
A positive approach is essential
Software expertise including: Adobe CC, Final Cut, HTML, CSS and Microsoft Office