Description:

Supervisory Responsibilities:

• Recruits, interviews, hires, and trains new staff in the department.
• Oversees the daily workflow of the department in accordance with the company’s Remote Work Policy.
• Provides constructive and timely performance evaluations.
• Handles discipline and termination of employees in accordance with company policy.

Duties/Responsibilities:

Responsible for managing the 4 Ps of Marketing.

• Pricing:
  • Manages the Aftermarket Master Price File and Customer Discount Matrix.
  • Runs cost change analysis as input to pricing adjustments, making timely updates to comply with customer deadlines for new price file submissions.
  • Runs monthly Contribution Margin analysis on the different product families to ensure healthy overall margins.
  • Responsible for setting prices for new and/or existing products in accordance with the company’s pricing and profits policies.
• Product:
  • Responsible for managing the Aftermarket Product Life Cycle to determine new product needs and current product obsolescence.
  • Works closely with Sales Managers to identify new product needs.
  • Works closely with the engineering department to create technical literature, including but not limited to warranty-related documents.
  • Works closely with engineering and CSRs to provide excellent product support to our customers.
• Promotion:
  • Executes promotion activities per the company’s Strategic Marketing Plan (SMP). This includes managing the relationship with the advertising agencies and the company’s digital channels (social media, website, App, Studio).
  • Plans and runs product (non-price) promotions regularly to maintain brand awareness in the target markets.
  • Responsible for Trade Show management, including but not limited to HDAW, TMC.
  • Manages the company’s POP goods and arranges shipment of these products to the sales force in the field as needed.
• Maintains current knowledge of trends and developments in online marketing.
• Prepares and manages the marketing budget for the company.
• Performs other related duties as assigned.

Required Skills/Abilities:

• Extensive knowledge of marketing principles and strategies.
• Excellent written and verbal communication skills.
• Proven ability to plan and implement marketing campaigns.
• Excellent organizational skills and attention to detail.
• Excellent time management skills and ability to meet deadlines.
• Proficient with Microsoft Office Suite or similar software.

Education and Experience:

• Bachelor’s degree in marketing, Business, Communications, or a related field is required.
• One to three years of related experience is preferred.