Advancement Program Specialist

Description:

Come join a team of dedicated staff at an exceptional time in the Smithsonian’s history during the Smithsonian Campaign for Our Shared Future. This ambitious fundraising campaign’s public phase will run from 2024 to 2026, culminating with the nation’s 250th anniversary. It will expand the Smithsonian’s reach and impact, empowering the institution to find solutions to today’s most pressing challenges. The Smithsonian is also planning two exciting new museums. The National Museum of the American Latino and the Smithsonian American Women's History Museum share the experiences and perspectives of Latinos and women across history and deepen our shared understanding of what it means to be an American. The Smithsonian has built a model fundraising organization, driven by talented staff across our many museums, research centers and cultural centers. This position offers exciting opportunities for the successful candidate to make a significant impact on the future of the Smithsonian. There is no better time to join this amazing Institution

The Office of Advancement oversees and guides the fundraising efforts of the entire Smithsonian and is home to the central advancement organization for the Institution. In addition to raising significant support for a variety of Smithsonian initiatives, the Office of Advancement provides support services to advancement offices across the Institution. The office engages with staff throughout the Smithsonian in accomplishing their goals.

DUTIES AND RESPONSIBILITIES

The Smithsonian Office of Advancement is seeking an experienced, strategic, and technically knowledgeable Online Engagement and Fundraising Manager. Reporting to the Assistant Director of Online Engagement and Fundraising, this role is crucial in raising over $3 million in unrestricted revenue on behalf of Friends of the Smithsonian. The manager will also provide guidance and support to all museums, centers, and programs under the Smithsonian umbrella in their online fundraising efforts.

Key responsibilities include planning and executing digital strategies for membership and donor programs, developing outbound strategies and content for appeals and list-growth campaigns, and creating inbound strategies around testing and optimization, as well as analyzing performance metrics. The role also involves overseeing web experiences, managing the SMS program, and fostering collaboration between internal and external partners.

QUALIFICATION REQUIREMENTS

Successful candidates will demonstrate experience with nonprofit fundraising strategy, technical knowledge of email and digital marketing practices and techniques, and a history of utilizing fundraising metrics to measure results and provide strategic recommendations. Candidates should be comfortable working within a range of reporting platforms, analytics tools, and data management systems to manipulate, transform, and analyze marketing data.

Required knowledge and skills include:

• Strong independent task management skills and familiarity with project management suites and products such as JIRA, Basecamp, Asana, Wrike, etc.
• Proficiency working within donation, CRM and/or eCommerce platforms. Experience with the Blackbaud Convio Luminate Online Platform and Salesforce, particularly developing for the Email, Donation, Pagebuilder, Survey and Constituent360 modules is highly desired; and/or similar digital marketing and email service platforms such as Klaviyo and Constant Contact.
• Proficiency in working with web analytics, search optimization, A/B testing, and related platforms.
• Proficiency with the Drupal CMS platform or similar preferred.