Description:
Position Summary: The Account Executive, Underwriting & Business Support is responsible for soliciting and obtaining underwriting, sponsorship, advertising, and other revenue from businesses and organizations in support of KEXP and its programs. This position is a member of and contributes to the success of the Business Support team, providing vital revenue to support KEXP programs, within the context and culture of philanthropy.
Essential duties include, but are not limited to:
- Produces sales and manages relationships for KEXP Business Support clients, including large and small independent businesses as well as advertising/marketing firms.
- Cultivates and maintains relationships with assigned accounts; consults with clients to develop underwriting and advertising proposals and other opportunities for KEXP support.
- Achieves sales goals as set by Director of Strategic Relations & Business Development.
- Discovers and interprets prospective and current client business objectives, marketing strategies, community relations, activities, goals, and other priorities.
- Analyzes and thoroughly understands audience and market research; uses such knowledge and metrics to best identify prospective clients, seek an appropriate match between prospective clients and KEXP audience, and to best support existing clients.
- Diligently seeks, solicits, and cultivates new and prospective clients through cold calling, direct face-to-face contact, and sustained relationships throughout the business community.
- Negotiates underwriting and advertising packages, pricing, terms, and on-air (radio) copy that conforms to FCC regulations, as well as KEXP policies
- Prepares and writes copy and manages other creative assets; works with peers and manager to ensure compliance with FCC and other regulations and policies.
- Works collaboratively across KEXP teams, including Traffic, Events, and Programing, to support revenue generation and client stewardship.
- Reviews and approves monthly client billing, tracks aging, and pursues payment collection.
- Represents KEXP and clients at station events and other community functions.
- Engages the community at large; attends occasional community meetings or other functions as appropriate to support client cultivation and stewardship.
- Assists with other organizational activities as directed.
Requirements:
Education & Experience Qualifications: Bachelor’s degree and three years’ experience in broadcast or other direct sales, non-profit fundraising, and/or relationship-building experience; or an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job as listed above.