Account Coordinator

 

Description:

This position is responsible for the strategy and execution of sponsorship programs and providing world class service toward partners of Trackhouse Racing. This includes a focus on the day-to-day management of partner relationships and partnership programs, assisting with promotion, event support, measurement and reporting, and partner retention and growth. This person should be the internal expert on their partners.

Duties and Responsibilities

· Serve as day-to-day point of contact for partners (accounts as assigned), manage communication internally and externally, develop and deepen relationships to maintain and grow partnerships

· Be the subject matter expert for assigned partnership accounts; understand their business, marketing goals/objectives, sponsorship program, competitors, industry trends

· Ensure assets are delivered and partners receive optimal sponsorship value:

o Create agendas and manage weekly or recurring calls/meetings

o Attend brainstorm sessions to identify opportunities to maximize and grow partnership

o Track all support and added value, and assets as outlined in contracts

· Collaborate with internal departments such as Public Relations, Social, Graphic Design, Competition, etc., to assist:

o PR support and media coverage

o Social media support and campaign development and execution

o Creation and approval of branding elements

o Production days and other opportunities to create and promote content

· Provide on-site support at select race weekends and events, including but not limited to providing:

o Critical time with partners during the race weekend (e.g. spend extended time in hospitality suites, attend partner dinners, escort to Victory Lane)

o Race weekend itineraries, schedules and logistics, as needed

o Effective communication with race tracks, agencies, vendors

o Top-quality hospitality and race weekend experiences

· Assist with developing and maintaining ways to measure and report on sponsorship programs; understand sponsorship valuation and other measurement tools (e.g. Nielsen, Sprout Social, Meltwater)

· Perform other duties as assigned or needed, which could include support for Public Relations or Social Media, budgeting/accounting, agency management, employee events, etc.

· Build and maintain relationships at sanctioning bodies and race tracks

· Demonstrate behaviors aligned to the organization’s core values of Performance, Integrity, Innovation and Partnership and represent the company accordingly

· Other duties as assigned.

Qualifications

· Bachelor’s/master’s degree in communication, business, marketing or related field

· 4+ years of experience in account management or marketing required; sports marketing or corporate/brand management experience is preferred

· Superior verbal and written communication skills, ability to articulate well

· Positive attitude, high energy level with a commitment to success

· Professional presence, persuasiveness

· Drive, maturity, self-motivation and the ability to function as a member of the team

· Assertiveness with strong self-esteem and self-confidence, ability to interact with/provide counsel to partners, executives

· Understanding of business/marketing goals and objectives, strategy and tactics; strong analytical skills

· Track record of building relationships with clients, executives, colleagues

· Ability to remain calm in pressure situations and maintain a customer-service mindset.

Working Conditions

· Variety to working outdoors in the elements and some inside office environments.